Beauty Trends in 2023 and Beyond

Beauty Trends in 2023 and Beyond

2023 is already looking to be a promising for the beauty and skincare industry! Here are some of the top trends and news to keep an eye out for:

  • Plant-based skincare products will continue to be popular as more and more consumers become aware of the environmental benefits of using natural and organic ingredients.
  • Customized skincare routines will be the way of the future, with technology allowing customers to create customized regimens tailored to their exact skin needs. Try our Skincare Quiz for example.
  • Beauty tech will continue to grow, with more devices integrating artificial intelligence and augmented reality to provide more personalised experiences.
  • Green beauty will become more mainstream, with more brands creating products that are cruelty-free, vegan, and use sustainable packaging.
  • Ingredients such as probiotics, superfoods, and adaptogens will become increasingly popular for their anti-aging, skin-boosting, and protective benefits.
  • Digital tools for beauty consultations, treatments, and product education will become more widely available, making it easier for customers to access the information they need.
  • Natural and organic beauty will continue to be embraced, with more brands creating products formulated with natural and organic ingredients.
  • Beauty supplements, such as collagen and hyaluronic acid, will become popular as people look for ways to improve their skin from the inside out.

We can’t wait to see what the beauty and skincare industry has in store for us in 2023!

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